The, also included the arrival of Dolby Atmos surround sound support on Apple TV's new tvOS 12 update, and new home control system deals. But it was another announcement that may end up making an even bigger difference to the future of. Jennifer Folse, Apple TV's lead designer, said during the keynote that Apple TV is 'the best box to connect to your TV —and that's now more true than ever, as more and more cable companies fundamentally shift how video gets to your TV.' 'This typical cable box is becoming a thing of the past, as these companies embrace Internet-based delivery,' said Folse. 'Many of them share our vision as the one device for live, on-demand and cloud DVR content. We've already started working with partners around the world to make this a reality.'

Apple had already announced deals with cable companies in Europe, such as and Salt in Switzerland, where customers can access their cable through Apple TV rather than a traditional cable box. But the big announcement Monday was for the first such deal in the U.S.: Charter Spectrum customers will be able to get their cable through Apple TV, starting 'late this year.'

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Charter Spectrum, the product of multiple cable company mergers, is available in several large markets, New York City included. 'That means that up to 50 million homes will be able to choose Apple TVs to access all their live channels and thousands of on-demand programs,' Folse added. 'They'll be able to use Siri and TV app to get access to their TV service not only on Apple TV but on iPhone and iPad as well.' What will make that possible is the advent of Zero Sign On, a new feature that automatically detects the user's broadband connection and therefore does not require sign-on to any apps.

It replaces the earlier 'Single Sign On,' which required users to sign on only once. Charter Spectrum, according to statistics released in March by Statista,, with 16.42 million subscribers; they rank below Comcast and DirecTV and ahead of Dish Network, Verizon FiOS and AT&T U-Verse. Apple's $50 million figure would appear to apply to all of the cable companies worldwide with which it has reached partnerships.

Apple will be 'adding more providers over time,' Folse added. The Charter Spectrum deal may have had its roots years earlier. Time Warner control to an Apple TV box; Time Warner's cable division was sold to Spectrum in 2016.

What this isn't. It's important to keep a few things in mind with this. Although the launch of has been rumored over the years, that's not what this is. With these deals, Apple is partnering with cable companies, not seeking to replace them. Also, this doesn't have anything to do with 'cord-cutting.'

This Apple TV deal is meant to benefit cable subscribers and, from the cable companies' standpoint, to get them to stick with cable, rather than abandon it. While Charter Spectrum is clearly a huge get for Apple, Comcast remains the leader in this space. Since Comcast has been strongly pushing their X1 platform and its own features, it doesn't appear they'd be willing to surrender their platform to Apple. Comcast, as of early last year,, although not through Apple TV. History of the box.